USING INSTAGRAM'S NEW FEATURES TO REACH YOUR AUDIENCE AND GROW YOUR BUSINESS!
Instagram is probably one of my favorite social media platforms. I love the visual aspect of Instagram and I LOVE creating Instastory campaigns. It’s like my thang.
Hang out with us on Insta @thevoyagesociety
If you have been complaining about the new Instagram algorithm, stop that shit RIGHT NOW. Social media is only as hard as you make it. I don’t follow any rules, any templates, or any time schedule with our feed.
Remember, the energy you put behind everything, matters. Including your social media. Stop your bitching and start using Instagram’s new features to explode your engagement and connect with your audience.
Instagram recently rolled out three new features that I am obsessed with. I have been using them to connect with my audience and my engagement is through the roof and my account is growing. Which I love! I have connected with so many amazing girl bosses and entrepreneurs with my new growth and I love using it to highlight new products, behind the scenes, and our photography!
Check out the video I did on this topic, here!
If you follow me on Instagram, (if your not, you should be @thevoyagesociety) you know how much I love using my Instastory. I don’t have a particular strategy for it. I just post what I feel like showcasing about our exact moments. I can quickly show my audience a funny video, tell them about an upcoming workshop, and bring them along on my travels.
Use your Instastory to showcase behind the scenes, stories that connect you to your audience, and details of your personal life that you don’t show on your feed. It will help you connect with your ideal client and turn her into your bff <3
Instagram now let’s you follow hashtags and shows you photos and from accounts using that hashtag. It is the BEST way to connect with your ideal client with NO WORK. Literally, Instagram toke my assistants job here.
*PRO TIP: Following Hashtags that your ideal client would use, allows you to connect with her instantly. You follow the hashtag and you Instagram instantly shows you photos all day that could possibly lead you to your ideal client. I then spend 30-45 minutes everyday liking and leaving genuine comments on my ideal clients photos. I want to make a real connection with her. I don’t just want followers BUT with this strategy, I grow my account by at least 100 followers a day. My assistant used to have to go find these hashtags, email them to me, and then email me profiles of people I should really connect with. NOW. Instagram puts them in your feed. UMMM THANK YOU Instagram!
INSTAGRAM HIGHLIGHT ALBUMS
THIS is by far, my favorite new feature Instagram added over the new year. I feel like I can easily showcase all of my favorite things and curate them for my audience to enjoy later. I get so much feedback from my followers that they go back and add watch my highlights all the time, that it actually has grown my account engagement. I have gotten twice the likes on my photos then I used to. Instagram outdid themselves with this one!
PS. To watch the live training I did on this,