WHY YOU NEED A CONTRACT WHEN COLLABORATING WITH BRANDS

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If you’re like most people, you definitely don’t speak legalese. Me either, girl. Even with the my short lived time in the Pre Law program at The University of Tampa. That shit is cray, but it doesn’t change the fact that you need a contract for every single one of your paid partnerships. But why? And how do you figure out what to include in yours?

You would never work on a 1:1 service with a client and not use a contract, right? Why would you bend those rules you set for yourself when a brand reaches out to you? You can bet brands are looking out for their own interests, so you had better look out for yours.

Keep on readin’ to learn more about why you need a brand influencer contract, and the most important things to include in yours!

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Business Vs. Pleasure

Those who don’t work in marketing don’t understand that we use Instagram for business now. It’s not just for sharing pictures of your newborn nephew or your Cabo cruise anymore.

Unfortunately, our realities are often shaped by the way others around us define things. I can’t tell you how many bad ass blogger babes I’ve talked to (and worked with) who don’t even see what they do as business-- who don’t even know they can harness what they do to make the big bucks.

Before you read any further, I want you to take a minute to realize that you are legitimate. Your business is legitimate. Don’t let your ancient uncle undermine what you do just because he doesn’t understand it.

In reality, you’re in the new frontier of business, and you could actually school him on how to make money in 2018.

This is business, baby. And in business, you use contracts. It’s a non-negotiable.

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First off, it provides you with legal protection in case something bad happens in your working relationship. You never know when a company will suddenly slash their marketing budget, or decide they don’t want to work with you anymore. You never know when a product launch might be delayed due to the manufacturer.

These things are out of your control, and you need to cover your ass in case they happen. Because they do happen.

Secondly, contracts assert your professionalism. You know that annoying, old-fashioned uncle that likes to undermine what you do? Unfortunately, you’re going to come across these types of people in brands you work with, too. The reality, though, is that your brand has something they desperately want: an amazing community built around it, rife with potential new customers for them.

Influencer marketing is still a relatively new field, so don’t expect everyone to be as ahead of the curve as you are. Prove them wrong by showing them that you take your service seriously, and they will, too. Not only will you command more respect in your working relationship, but this’ll ensure you get paid what you’re worth, too.

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Basic Questions

In drafting your contract, there are a few key things you’ll want to include. The general rule of thumb is this: if the question pops into your head about your working relationship, put it into the contract. You don’t want any gray area, or any potential problem to go undiscussed.

First of all, outline the specifics of what you’re creating. Make sure to be as detailed as possible.

For example, instead of stating “one Instagram post,” you should write “one Instagram post that adheres to influencer’s aesthetic and features product naturally.” You should also include language specifying the sort of caption you’ll include, and whether or not that caption will be written by you or the brand’s copywriter. If you’re posting to multiple social platforms, make sure to specify which ones!

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Then, talk about the project timeline. How long do you need to create the content? How long will the brand have to review your content, making any changes as needed? What’s the date of posting?

If there are any hashtags or handles you need to include in the content, outline those in the contract, too. Inform the brand that they should include every single hashtag and handle they want you to use/tag in this space. This’ll cover your ass in case they come up with a hashtag after the fact and claim you didn’t use it, and it’ll also allow your content to fit into a bigger marketing campaign the brand might be running!

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The Nitty Gritty

Money doesn’t need to be an awkward subject, but for those just starting out, it tends to have this taboo shroud around it. You should get comfortable with the idea of being compensated for your work, ASAP!

In the meantime, your contract is a great place to get into those details without having to discuss them in conversational terms. Make sure you outline this area in great detail so you can get PAID!

First of all, what does your payment look like? Perhaps you’re accepting compensation through product, or maybe you’re making paper. Either way, outline that agreement in specific terms. You should also be clear on the method of payment-- are they paying through PayPal, a direct deposit, or Square? Are you eating any processing fees, or are they covering them?

Will you be paid net-30 or net-15? This refers to how long the brand has to pay you-- 30 or 15 days. It’s up to you to choose what feels best to you. You should also specify when this timeline starts-- from the date you send the content, or the date they receive your invoice?

If the brand wants to disburse your payment on a specific platform, make sure your account is set up properly. If you’re being paid by check, make sure you find out who’ll be writing it so you know what it is when it arrives in your mailbox!

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Tips on What to Include in Your Contract

Besides the big stuff like project expectations and payment, there are a few things you’ll want to consider and some little details you’ll want to include that are often specific to brand contracts.

First of all, don’t wait to create a contract just because you might be new to the game. Every paid partnership needs a contract; I don’t care if this is your first partnership and you’re only making 50 bucks from it. The sooner you start working with a contract, the more confident you’ll feel and the faster your brand collaborations will grow.

Second of all, make sure there’s language in there about ownership of content. Will the brand be allowed to repost or reuse your content in any other capacities? To what extent? Will they be required to credit you, or will your project be work-for-hire?

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You should also include details about re-shoot fees if the brand doesn’t approve of your content. Reshoots are a huge pain in the ass, but this is a reality sometimes that can’t be avoided. Make sure you’re not eating any reshoot fees for any reason.

Reshoot requests can often be avoided by getting on the same page about aesthetics before the project starts. My favorite method here is Pinterest. Start a collaborative board where the brand can create a visual board that’ll give you a feel of the vibe they want before you get started.

Next up: your Federal Trade Commission (FTC) disclosure. Don’t let the brand you’re working with talk you out of disclosing the fact that your content is part of a paid partnership. It’s the law.

Your disclosure needs to be super clear and obvious, but doesn’t have to be intrusive; a simple #sponsored or #ad hashtag will do.

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Own Your Contract

Drafting up your contract can feel super intimidating, I know. I’ve been there, girl. That’s why I’ve made you a template contract to work off of. You can find it in my free resource library, along with tons of other goodies for the boss babe designing her own freedom.

Regardless of how you choose to structure your contract, remember it can be whatever YOU want and whatever you feel comfortable with. You are your business, so don’t feel like you have to operate according to someone else’s terms. After all, that’s the whole point of the journey you’re on-- to create your own.

As always, get in touch with me with any questions you have about the legal side of your small biz, or anything else you may need help with. I got you, girl! Xo

WHY KNOWING YOUR IDEAL CLIENT IS KEY TO BUILDING A PROFITABLE BRAND

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If you know me at all, you know how much I preach the importance of knowing your ideal client. And if you don’t know me, well, hey girl! Let me talk your ear off for a minute! 

Not knowing your ideal client before you build your products and packages is like throwing shit at the wall and seeing what’ll stick. Don’t do it, girl. Do your homework. You’ll thank yourself later. 

Read on to learn how to nail down your client avatar so you can get it right, every. time. 

Why Is Knowing Your Ideal Client Important?

Knowing your ideal client is pretty much the foundation of a profitable business. It only makes sense: you’re creating a product or offering a service for consumers to purchase, so don’t you need to know what it is they’re looking for to make sure you’re catering to their needs?

Here’s a scenario for you. Say you own a coffee roasting business. You’re super passionate about the pour-over method, because you’re a total coffee nerd and think it’s hands down the best way to brew your morning cuppa. You’re a creative entrepreneur and a small business owner, and you’ve built time into your mornings to enjoy that timely routine. 

Maybe your target market, though, mostly works 9-5’s. They don’t necessarily have the freedom to indulge in a time-consuming coffee preparation method every morning. Sure, you’re passionate about it, but remember that you’re not selling to you. You’re selling to consumers with very different needs than yours. 

Your clients need something faster, like a K-cup, French press, or even a pre-packaged cold brew that’s great to grab and go. Armed with this knowledge, you can start selling these coffee prep methods retail, and roast beans for these applications instead of just for a pour over. 

Because why would a consumer buy beans roasted best for a pour over when they use a French press? That’s money you’re leaving on the table, all because you didn’t consider your ideal clients characteristics!

Defining Your Ideal Client

Alright, so you get the importance of knowing your ideal client, but how do you actually figure out who they are?

Don’t stress. It’s easier than you think. All it takes is a fresh new journal, some critical thinking, and some self-awareness about your business.

The key to finding your ideal client is to literally pretend you have a genie in a bottle. No really, imagine it right now.

If you could work with ANY person in the world, who would that be? What is she struggling with? What is her personality like? What is she passionate about? How can you bring your passions together to help support her growth and transformation? 

Think back to our coffee roaster biz owner: she’s passionate about pour over coffee, so naturally she’d want her client to feel the same way, but the reality is that her client doesn’t. Her client doesn't have time for that. She is rushing her kids off to school every morning without spending a millisecond worrying about her own needs. 

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You got into this business for a reason, and you want to shout it from the rooftops. That’s amazing, and you should be! Along the way, you need to consider your tribe’s needs, though in order to create a product or service that speaks to her soul + solves her pain points in a way that is unique to you. 

Check out the live video I did during last year’s 5 Days of Bizmas mini-training on defining your ideal client! It’s linked in my Facebook group for passion-driven women dedicated to designing their own freedom (you should join!). It’ll help shed some light on the right questions to ask as you dive into your ideal client discovery journey. 

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How to Attract Your Ideal Client

Defining your ideal client should be the first thing you do, because it should determine the process and outcome of everything else in your business. Once you’ve figured her out, then your goal becomes to attract her to your business. 

If you’re scratching your head over how to do that, don’t worry-- I got you, girl. The answer is your branding. 

This goes back to what we talked about earlier-- throwing your preconceived notions out the window. Let’s revisit our coffee roaster biz babe for a minute.

How will knowing her ideal client help her as she designs her essential branding elements, like logo, color scheme, and brand message? Here are a few examples of how.

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When it comes to her logo, she might want to use lines that feel expedient. This’ll appeal to her consumer on the go. She also might want to go for an overall look and feel that conveys the quality of a handcrafted product, since her ideal client values that over crappy, big brand coffee. 

Her color scheme should portray these values, too. Color plays a huge role in the mind of the consumer. Orange, for instance, conveys a bargain, and red might cause your client to think twice before purchasing. Rich, luxurious colors like blue, burgundy and brown, however, convey deep value and trust. 

Her brand message, what she values and the way she communicates with her audience, should ride the fine line of feeling true to her while still telling her ideal client what she wants to hear. For instance, she might communicate that her special roast designed for a K-cup allows her client a quick morning cup without sacrificing quality. With this message, she’s staying true to her brand’s values of quality while simultaneously solving her ideal client’s pain point.

This is where considering your ideal client’s values becomes really important. If you want your ideal client to feel connected to your mission, tap into those values. Embody them.

Branding is a huge process of self and business discovery, so take a good, long time to focus on it. It’ll inform literally everything else about your business, and if you want to leave a legacy, you need to be thorough!

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Have You Nailed Down Your Ideal Client?

If you and your ideal client aren’t besties by now, you need to change that ASAP! Having a hard time figuring her out? Check out the ideal client profile worksheet I’ve made for you and put into the free resource library. It’ll take you through all the steps of defining your ideal client so you can create products, packages, and a lasting brand that’ll speak to her for years to come!
 

THE ULTIMATE GUIDE TO PLANNING A PROFITABLE LIVE EVENT

 All photography provided by  @faithdaniellephoto

All photography provided by @faithdaniellephoto

It’s the day of. You’re armed with plenty of coffee, your favorite heels that make you feel like a badass, motivation that won’t quit, and a drive to see the day through without a hitch. What am I talking about?

Oh, just your first live event. No biggie. (Really. You can do it!) 

Putting on a profitable live event might seem super intimidating, but it can actually be broken down into five steps and I have also created an easy-to-follow live event planning checklist for you! The best part: those five steps are all you need to know to get your live event up and running, and smoothly at that. 

I know you’re searching for that incredible “I fucking did it! I pulled it off!” feeling. Let’s make sure you get to relish that moment. Read on for your essentials on how to plan your first profitable live event (and then download your free live event planning checklist PDF from the free resource library to get started!).

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What Is a Live Event?

Before we dive into details, let’s first define exactly what sort of live event we’re referring to. Here’s a working live event definition for the kinds of events we’re talking about: an in-person event put on by your business to connect with your audience, demonstrate your brand’s value IRL, make some money, and create long-lasting, loyal clients.

Notice how making money is just one of the key factors in this definition. Profitable events happen because you’ve poured your heart and soul into your event for the right reasons. If you know me, I’m all about that healthy money mindset, and this is a big part of live events. Your live event will make you money if you make it valuable and juicy AF, simple as that. 

The Importance of Passion

Take Gal Getaway: The Conference, an event we worked on with our client Kahlea Nicole, for instance. It started with Kahlea merely hiring us to create a video of the event. We sat down for coffee to talk about her vision for the video. Once she opened her mouth, sheer passion and willpower came pouring out. This girl had big dreams, but small plans to back them up. 

You know I love a passion-fueled woman, so I opened my big mouth and got to talking about 150 ways she could take her first conference to the next level + SELL IT OUT. She realized she couldn’t do it alone, which leads me to the first step on your live event checklist: hiring an expert

Hire An Expert

Here’s the thing about dreamers and doers: they’re hungry. They want to do it all. They’re perfectly fine with staying up all night working on their passion project, fueled by bottomless coffee and sheer willpower. In fact, they live for that shit. I know, because I’m prone to the big dreaming, get-that-shit-done lifestyle myself. ;)

What this means, though, is that you might not be asking for help when you need it. And trust me on this one: when it comes to live events, you need it. Throwing live events is big, wild, and has high stakes, but can be so rewarding if you do it right. 

In the digital ecology we live in today, it’s so easy feel like you can do everything yourself: everything you need to know is just a Google search away, right? If you’re like a lot creative entrepreneurs, you’ve probably done your own branding, your own website, and manage your own marketing, too (which is a full-time job in itself). That shit can lead to 15 hour days that frequently end in emotional breakdowns, asking yourself why you chose this path in the first place. Sound familiar? 

Ask. For. Help. Experience is key to planning a profitable live event, and you probably don’t have enough. You need to find someone who’s been there, done that to get on your team. It’s too hard to pull it together on top of everything else in your day-to-day. Even if you could pull it off, you’re probably not maximizing your event’s potential, marketing it well enough, or making it as juicy and valuable as it should be. 

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Make a Social Media Plan

If your audience hangs out on Instagram, you know how important it is to show up there every day. Social media has taken the marketing world by storm, and it’s not going anywhere any time soon. If you’re already harnessing the power of social media for your business’ marketing, you’ll need to create a social media plan for your live event marketing, too.

Why? Because social media will drive your organic ticket sales. Simply posting about your event a few times isn’t going to cut it. You need consistent traffic leading to your sales page, ideally for about two months preceding your event. 

When it came to Gal Getaway: The Conference, implementing an Instagram marketing campaign was crucial for ticket sales. Almost 100% of tickets sold came from Instagram marketing-- that number speaks for itself, obviously. Oh, and did we mention she had her first 10k in the timeframe we were implementing her social strategy? 

That’s all from Kahlea showing up in her Instagram campaign on the daily. She even wrote an entire blog post about how to pitch to your boss the value of attending her event after her audience spoke up about not being able to take off work. This multi-level marketing plan solved her audience’s pain points, sold tickets, and brought new traffic to her site. 

In your event marketing campaign, make sure to highlight the following key points about your event:

  • How awesome the location is
  • What sort of food + drinks they’ll get to enjoy
  • The value it’ll bring to attendees’ lives
  • Swag they’ll get to take home
  • Long-term benefits of attending 
  • Why it’s worth the cost

Attending a live event is an investment for your audience, both of their time and money. They want to know whether or not it’s worth both.

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Secure Your Sponsors

You know how you pay more for a pair of Jimmy Choos than a pair of heels from a random store in the mall? Why do you think that is? Sure, it’s about quality, but let’s get real: it’s really about that red bottom. 

People pay more for well-known brands, simple as that. Your live event production is no different. Bringing in sponsors can help take your event to the next level by association. Landing sponsorships with big brands (hey, even small brands!) shows your audience that you’re not messing around with this event. 

I know what you’re thinking: how the hell do I get a brand to sponsor my event?! The reality is that it’s easier than you think. Tons of brands and corporations are actively looking for events just like yours to help them spread their brand message.

First, think about the demographic that you expect will be at that event. Which local (or national!) brand has the most to gain from one-on-one interactions with that demographic? Those are the brands you should be asking to sponsor your event. 

You should only be partnering with brands that align with your mission and vision. Don’t accept any partnership; unaligned brand collaborations are confusing for your audience, and won’t support either of your brand messaging! What brands does your ideal client love? What brands do you use on a regular basis? Start there. 

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At Gal Getaway: The Conference, First Watch, a local, healthy breakfast spot, sponsored the event for the local exposure to their restaurant (along with a whole slew of others, like Made Coffee, PDQ, and Jeni’s Ice Cream). Just like hosting the live event is organic marketing for you, so is sponsoring it for them. For regional companies, that kind of exposure is gold. Here’s how badly they want to work with you: a few of Kahlea’s sponsors were landed the week before the event was going to go down. This is where having a great team comes in handy.

Having a team member like Maria, from PR on the Gal Getaway team, helped land amazing goody bag sponsors like Bioderma, PiperWai, and Thread Wallets, which allowed us to divide and conquer. She filled the goody bags while our PR team focused on locking in the venue and food sponsors. By bringing in experts you can save yourself the fear of having to call off your event thanks to not landing enough resources. They know exactly how to navigate these conversations.

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Here’s the complete list of all the Gal Getaway: The Conference sponsors. A list like this wouldn’t have been possible without a great team + expert knowledge on how to talk to them about your event.

  • First Watch
  • PDQ
  • Made Coffee
  • Jeni’s Ice Cream
  • Ocean Hawk Rentals
  • Noah’s Event Venue
  • In Bloom Florist
  • SUJA Juice
  • NY Limerence
  • Daniel Wellington
  • Nisolo
  • Bioderma
  • Purely Elizabeth
  • Thread Wallets
  • Roaring Springs Paper Products
  • Phlur
  • Natulique
  • PiperWai
  • Photo Booth Rocks
  • Station House
  • Coola Organic Suncare
  • Our DJ RockS

The first step is to get pitchin’! 

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Focus on Value

Nothing sucks more than feeling duped. Maybe your monthly beauty box subscription contains only the lamest samples in history, or the gorgeous jute rug you ordered online for the cost of two weeks of your salary came all tattered, with the stitching already coming out on the sides. You work your ass off, and want to spend your money and time on things that are worth it

Your audience is no different. That’s why your live event needs to knock their socks off. You want your attendees to leave feeling like they got more value than they bargained for-- more, even, than the cost of their ticket.

Ask yourself these questions to figure out where you can add more value:

  • How can I make this event worth every penny?
  • What bonuses can I offer attendees?
  • What effect will my event have on attendee’s lives afterwards?
  • Will my event benefit all aspects of their lives (work, home, and play)? If not, how can I make it so?
  • How valuable are my giveaways/swag? Can I add anything to beef it up?
  • Will my event solve any of my audience’s pain points? 
  • Will my event help attendees grow? 

You want your attendees to rave to their friends and others in their industry about how much they felt they took from your event. Once you’ve figured out how to make that happen, make sure to include all these juicy details as teasers in your social media marketing campaign.

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Have Fun!

I’m going to assume you put this event together for a reason, right? What’s that reason? Don’t miss out on that in the rush of the day-of details.

Putting a live event together is hard work, and you deserve to enjoy it. Your audience also deserves to connect with you-- after all, that’s likely part of the reason they bought a ticket. Make sure you stay calm, cool, and collected day-of so you can be 100% present, not just for your sake but for your attendees, too. 

This is another *huge* benefit of hiring an expert to help you with your event. Having someone to manage daily details will free you up to actually host your event and enjoy yourself. The best event marketing experts will be there day-of to support you, so you won’t need to hire a random assistant who’s not in the know about the details of your event.

At the end of the event, take a moment of solitude to bask in that “I fucking did it! I pulled it off!” moment. Because you deserve it, girl. A moment of meditation on that will feel so glorious & reinforce your power after a long day.

Ready to Plan Your Live Event?

Now that you’ve read up on everything you need to know about planning a live event, are you ready to dive into yours?! It’s a ton of hard work, but we’re here to help. Get in touch to talk about how we can take your event from 0 to 60 in just a few weeks, like we did for Gal Getaway: The Conference! 

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To help you out, I made you a live event planning checklist PDF so you can be sure to have all your ducks in a row beforehand! Download it for free to get your event started today! 

I believe in you, girl. Get out there and get started. Your audience needs your message, and they’re itching to meet you.
 

HOW TO GENERATE MORE CONSISTENT SALES THROUGH BRANDING

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Running your own business can feel like riding a rollercoaster. It’s thrilling, of course, but you might be tired of riding the trough & wondering if you’re going to make rent this month, let alone take that trip to the Hamptons you’ve been dreaming about.

You might be surprised to learn that the consistency you’re looking can come from within yourself. In fact, it has to.

There are two essentials when it comes to generating more consistent sales through branding: being there for your audience and fostering connections to your brand.

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Stay Dependable & Consistent

Business is like dating, really. The goal is to develop strong, meaningful relationships with your audience to build trust. And how do you build trust with someone you’re dating?

By texting, calling, and emailing. By sending them cute pictures and surprising them with their favorite coffee. By showing up for your date even if you’re feeling a little under the weather. Essentially, by nurturing them.

Remember that your audience is composed of real people. They’re not just a number of followers on a screen. By connecting with them, you’re forming a relationship. And relationships take work.

If you’re a cheerleader for your followers and then you drop off the face of the earth, how are they supposed to believe that you’re really rooting for them? People want to know you’ll be around long term, both in personal and business relationships.

We also tend to forget that it takes an average of  5-7 times of seeing your content for your audience to click on it. If you’re not showing up in your business, your followers aren’t following you. You’re in their peripheral vision... barely there.

It’s not about how many hours you’re working each week. It’s about being where you say you will, when you say you will. I know tons of coaches and other creative entrepreneurs who get super excited about their launches and going live, promise a ton of shit, and then leave their audience hanging. These are real people, and you’ve started your business for them, after all-- are you showing up?

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Foster Brand Connections

When you see a big check mark, no one needs to tell you that’s Nike you’re looking at. When you see a couple of red circles paired together, no one needs to tell you that’s Target.

Take a look at these branding giants’ strategies. Just about every single thing they put out--from shopping bags to email newsletters to the products themselves--are branded with their logos.

They’re doing it right. You need to use your branded content in everything for your business to foster connections between your logo, colors, and your business.

Not only is staying on-brand essential for attracting only your ideal clients, but it’s essential in building bonds of trust with them, too. The way you speak, the way you show up online, your brand identity-- these are all key elements in forging long-term relationships (also known as raving fans).

In every photo shoot you set up, find a way to incorporate your brand colors. In every email, on every business card, on everything-- make sure you’re staying true to your mission, and showing up the way you’re expected to.

Here’s an example of the power of how you show up online: I hired every single one of my wedding vendors from Instagram only.

I felt confident that I knew every single one of them so well from the way they came across online, and it turned out they were exactly like I thought they’d be. We wanted to feel a certain way on our wedding day, and my vendors came across so loud & clear on their social media that I already had a sneak peek of those feelings ahead of time. That’s why we booked them, and that’s why your clients will book you if you’re consistently staying authentic to yourself and your mission.

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How Are You Showing Up?

Answering this question takes some self and business awareness. Where does your audience hang out? If they’re on Instagram, you better make sure you’re not missing any Instagram Lives that you said you’d show up for. If they’re on Facebook, it’s the same story. If they’re on Twitter or Pinterest, make sure you’re most active on those platforms to be sure you’re available for your audience at the drop of a hat.

Me? You can catch me in my Facebook group for passion-driven creative entrepreneurs and in my mastermind group that’s full of women dedicated to designing their own lives. Come join me, babe!

MY TOP 10 SELF CARE PRACTICES THAT WILL IMPROVE YOUR BUSINESS

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MY TOP 10 SELF CARE PRACTICES THAT WILL IMPROVE YOUR BUSINESS + YOUR LIFE

I can’t do this anymore.

I remember the exact moment I had the realization. It was a rainy October Wednesday, and I was spending it just like any other— going on my sixteenth hour at my computer, eyes glassy, shoulders tense and tired. I had made a cup of coffee an hour ago that sat forgotten and cold on the kitchen counter while I ate a protein bar for dinner. I was so mentally drained that I had just emailed the wrong client back for the third time that week-- and I was getting tired of cleaning up after my own mistakes.

I remember asking myself, Is this “making it?” Sleepless nights and 80-hour workweeks? No time to drink a damn cup of coffee or even eat dinner, let alone put on a face mask or spend quality time with my husband?

That nagging, fed-up feeling began to pull at my heartstrings again-- the same feeling that propelled me to start my own business in the first place.

I wouldn’t let it take me down this time.

I knew that I’m worth more than that-- more than the sum of my work hours, more than my productivity, more than subscribing to this ideological idea of “the hustle” that neglected to include any mention of the things that make me feel most alive.

So I did a 180. Yes, it was that easy. Yes, you can do it too, girl.

Once my productivity coach taught me about the way my diet and morning/evening routines affected my business, I was sold on the idea of pouring more of myself back into myself. The old adage rings true when it comes to your business: you can’t pour from an empty cup.

I swear that once you start taking care of your mind, body, and soul, your business will follow suit. And what’s more: it’ll grow.

I’ve had a lot of time to hone in on my favorite self-care practices since that fateful day. Here are the ones that have impacted my life and business the most. Implementing these into your life regularly will bring you a more successful business and a deep, consistent joy you didn’t even know was possible.

If It's Not a Fuck Yes, It's a No

How many times have you agonized in front of the mirror, trying to choose the right color wedges for that summer dress? How many times have you pored over a business decision, weighing the pros and cons until your head was spinning? How many times has a simple decision like french fries or a side salad totally tripped you up?

There’s a name for that feeling. It’s called analysis paralysis. And it’s eating you alive.

Your frontal cortex, or the decision-making center of the brain, is not a great multitasker. When it’s engaged in overthinking a trivial decision, you can damn well bet that’s the only thing it’s good for at the moment. Spending all your time overthinking cheapens the best power your brain has to offer. And as you continue the habit of overthinking, those neural pathways are only strengthened, meaning you're digging yourself into a hole of indecision.

You’re worth more, and so is your time.

There are tons of ways to curb analysis paralysis, but my favorite is simple: go with your gut. If it doesn’t suckerpunch you, make your eyes light up like you just heard the ice cream man down the street, resonate on that soul level, or simply make you answer “Fuck. Yes.” then you have your answer.

Feed Your Mind

Your mind requires nourishment, just like your body. If you feed it junk food, it only makes sense that it won’t perform optimally.

Save your Danielle Steele novels for nights and weekends, and pick up a few inspirational books for your weekly reading. Because guess what? You’re not alone on this journey, girl, and others want to share what they’ve learned with you. Listen up!

A few of my favorites:

1. Unfu*k Yourself: Get Out of Your Head and into Your Life

2. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

3. The Miracle Morning

4. The Big Leap

5. Big Magic: Creative Living Beyond Fear

6. A Course In Miracles

7. The Universe Has Your Back

8. Like She Owns The Place

Get Dressed for Work (Even If You Work from Home)

But wait… I thought one of the best perks of working from home is working in sweats!

That might be true for some, but for me it’s a total productivity killer. Northwestern University conducted a study on how your clothes affect your mental processes, and the results found that your clothes affect your habits big time.

I can attest to this myself. Dressing for work, regardless of whether or not you work from home, sets boundaries for yourself. Your clothes tell your brain to go into work-mode, thus eliminating distractions. Once your workday ends, changing into your at-home clothes signals your brain to relax, which reduces stress and helps you keep reasonable hours.

Bonus: no more scrambling to make your top half look presentable for Zoom calls while your bottom half dons just a pair of your boyfriend’s beat-up old boxers.

Set Your Morning and Evening Routines

If you work from home, you’re probably all too familiar with waking up and feeling like you’re already behind. Tell me if this morning sounds familiar: you make a half-assed piece of limp gluten-free toast, eat it standing up while fixing your coffee in the big mug, and march your ass straight to your desk. Your brain still feels fuzzy from sleep, but you sit down and get to work, despite hardly being able to remember why you’re even doing the work in the first place.

If that doesn’t sound like you, maybe this does: you hit snooze until ten, make yourself some pancakes, browse Instagram for an hour, open your computer, promptly become distracted, aaaand now it’s time for lunch so of course, it’s time for a break. By 2pm, you realize you haven’t gotten shit done today, and kick it into gear. The problem? You end up working straight through dinner to make up for it, and finally get to bed feeling totally drained.

If either of these scenarios sound too familiar, you’re in desperate need of a consistent morning and evening routine. Taking time for yourself starts and ends your day on the right note, which is essential for your growth, both personal and in business.

If you think you don’t have the time, you definitely do. Your morning routine doesn’t have to be an hour-long morning yoga session (although that’s awesome!). It can be as simple as enjoying a cup of coffee with a crossword for ten minutes, or journaling for 20 minutes, or taking a hot bath for 30 minutes. Your wake-up routine should be whatever you like to do that simultaneously inspires and relaxes you to get you into the right headspace for the day.

Your evening routine should help you shed any stress you experienced throughout the course of the day, internalize everything you learned, and reset for a new day tomorrow. It can be something as routine (yet gratifying) as cooking dinner with your partner. It can be as luxe as drawing yourself a bubble bath with oils and bath salts. What you do is up to you, but it’s essential that you build it into each and every day— your business is a direct reflection of how well you’re taking care of yourself

Journal, Journal, Journal

If you know me at all, you knew this would make the list!

Before I was introduced to the practice of journaling, my mind ran at a 100 miles per hour, fueled by anxious thoughts and probably a little too much caffeine. Journaling has helped me design my life and business on my terms, set all my goals according to my wildest dreams, and work through every anxious thought to find its root.

I’m not a “Dear Diary” type of gal— I’m a big picture thinker, and this is exactly what I use my journal for. If you’re not already, you should be, too. Don’t worry about documenting minute details of your day (unless you feel compelled to). Instead, focus on powerful journal prompts that’ll help you make sense of the mess in your mind to pull out your dreams and goals. Journal every morning or evening— it’s up to you, but I journal in the morning. It helps me clear my mind to prepare for the new day ahead!

Visualize Your Dreams and Goals

To some, it’s a new age-y concept without any clear definition. To me, it’s the key to unlocking your wildest dreams and reaching your biggest goals.

Today, the term “goals” is usually thrown around in one of two ways. It’s a verb describing a life that feels untouchable and unattainable (usually in an Instagram comment… “GOALS”) or it’s a benchmark that you fell short of reaching, usually followed by a “but.” (Well, our goal was to…. but…)

And dreams? They’re talked about as if they're just that. Dreams. Subconscious fantasies. Our heart and soul’s deepest desires, but not something that’ll ever become a reality.

If you want to get closer to your dreams and goals, you need to literally picture yourself as being closer to them. Envision the wind in your hair as you cruise around in the new convertible you want. Where are you going? What does it feel like to have finally bought it? What drink is in the cupholder?

Get inside of your dreams and goals. Get to know them— the good, the bad, and the ugly. Write about them. Talk about them. Speak them into existence.

Bubble Baths Every Damn Day

I mean it. And don’t skimp on the bubbles, either.

Exercise Regularly

Stress: that joy vacuum, that mental succubus that grabs hold of your stream of consciousness and refuses to let go until it’s been fed with more worry.

Anxiety: that cyclical worry that keeps you from letting go, enjoying your work, and staying present.

If you don’t experience either of these, you’re in the minority of small business owners. If you do, you’re definitely not alone. Here’s the secret to combatting them: exercise.

In today’s society, the mind and body are discussed as two separate entities. Mental health is either considered a luxury or something to be fixed up by introducing a multivitamin into your diet. Your mental health, though, is largely dependent on your physical health; studies show that regular exercise decreases stress and anxiety.

You don’t need to run out and buy a gym membership right this minute. Instead, get up and stretch for five minutes. Go for a walk.

I’m a firm believer in home yoga and exercise practices. Here are some of my favorites:

For yoga, I adore Allie (The Journey Junkie). She has a huge variety of yoga videos to suit all sorts of practices.

For home workouts, these are the ones I frequent the most!

Regular exercise can be an intimidating habit to get into, so start small and don’t beat yourself up if you have to tap out earlier than you wanted. Honor your progress.

Eat Nourishing, Whole Foods

How many times have you eaten a huge meal that’s landed you on the couch afterward, groaning about how full you are? I won’t pretend I haven’t been there, girl-- sometimes you need to indulge!

Food is fuel, though. It should keep you going, not slow you down. When it comes to your daily diet, you need to keep it clean.

Think of your body as a machine. Your business’ output is 100% dependent upon you. Your mental power, your mental health, your physical health; it’s all you. That means if you’re fueling yourself with shitty foods, it only makes sense that you’ll have shitty output. How can your creative energy flow if it’s clogged up with high fructose corn syrup and overly processed fake food?

Your gut health plays into this big time. If you know me, you know I talk all about the importance of adrenal and gut health, and it’s not for nothing.

Called the “body’s second brain,” your gut plays a big role in almost every single critical function of your body. Gut bacteria affects your body’s absorption of minerals and vitamins, digestion, hormone regulation, immune system response time, capability for eliminating toxins, and your mood. No big deal!

Here are some of my favorite supplements that support gut and adrenal health:

Besides daily supplements, I also recommend throwing some superfood goodness into your smoothie every morning. Here are my favorite add-ins:

Find recipes for my morning regimen including bulletproof coffee and my favorite smoothie combos in the resource library (it’s free!).

Trust me; changing your diet will change your mental power and physical energy, which your business relies on to keep moving and keep growing. Indulge every now and then to satisfy those soul cravings, but during the workweek, limit that shit.

Stick to 3 Musts per Day

I saved the best for last.

To do lists are fucking exhausting. I know I’m not alone in feeling this way. Keeping a running tab in your Notes app or journal feels like having the most stressful, overbearing boss breathing down your neck 24/7.

Before I started sticking to 3 must-do’s per day, I literally spend all day with my to do list running through my head. In the shower, during yoga, even while working-- it was like a mantra. Unlike real mantras, though, it only served to derail my mental focus and stress me the hell out.

Fuck that noise. At the beginning of the week, make your to-do list. At the beginning of each day, pick the three things you really need to complete that day. Once those are done, don’t look back. Don’t consult your master to-do list again until the end of the week.

Guess what? By the end of the week, everything will be done, and you won’t have had 50 things swirling around in your brain every day. Chunking up your to-do list like this will free your mind to focus on your real work instead of borrowing trouble over abstract worries.

Embracing Self Care to Improve Your Business

I swear that if you adopt even one of these self care practices into your daily life, you’ll see results. Before you know it, you’ll be checking out at the grocery store without one headphone in your ear, simply existing and buying food mindfully. You’ll have time to do yoga again. Your breaths will feel deeper and your mind will feel less cluttered.

When you’re a small business owner or creative entrepreneur, you are your brand. You are your business. Investing in yourself will give you the freedom to enjoy your life more while your business grows in your sleep.

And that’s the whole point, right?

Get in touch to talk all things business, self-care, and how I can help you improve both. You’re worth it, girl. I shouldn’t have to convince you, but I won’t stop trying until I do.

THE DOS AND DON'TS OF LANDING YOUR FIRST COLLABORATION

The Do's & Don'ts of landing your first colloboration + FREE media kit template!

The Dos and Don'ts of Landing Your First Collaboration

Influencing.

Google Dictionary defines it as “the capacity or power of a person to be a compelling force on or produce effects on the actions, behavior, or opinions, of others.”

In other words, it’s the power to change the way people think. That’s a pretty amazing superpower that, despite your inner critic talking, you possess.

Despite not knowing step one, despite feeling like you’re not good enough, despite not knowing your metrics, you can land your first sponsored post. It’s not scary when you have your ducks in a row & learn the ins and outs of working with brands to meet (and even exceed) their expectations. I’m going to break it down for you so you can go forth with confidence and find those soul-level collabs that are out there waiting for you.

The Science of a Sponsored Post

First off, let’s define what a “sponsored post” is. A sponsorship, or collaboration, is the process of a brand/company hiring you to promote their product or service. They’ll pay you to launch a campaign on your own social media platform that highlights their goods + their brand goals. 

They’re always mutually beneficial. The brand/company gets exposure, and you get paid. $$$

You don’t have to be a self-named “influencer” to land sponsored posts, either. Companies are starting to allocate more and more of their marketing budgets toward influencer marketing, and they understand the many niches and industries that do business on social media platforms. Don’t get hung up on that terminology; instead, remember that brands will want to work with you because you’re reaching the exact people they want to reach, regardless of scope or follower count.

To land your first sponsored posts, there are a few non-negotiables you’re going to need to set up for yourself. There are also some pretty big things to avoid. You’re going to want to read up before you get started.

DO Prepare a Media Kit

I don’t care if you have ten followers on Instagram-- you should always have a media kit ready to go. You never know who’s going to come along and ask to collaborate with you, so you want to have a one-sheet handy to let them know what you’re all about.

What’s a media kit, you ask?

It’s essentially an on-brand graphic or PDF that tells potential collaborators who you are, what your message is, and what your metrics are (we’ll get into this later). For the lowdown on media kits, check out episode #14 of Boss Talk TV in my Facebook group full of passion-driven creative entrepreneurs (it’s free to join!). There, I break down the key components every media kit needs to have.

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DOWNLOAD

Your FREE Media Kit Template! 

DO give yourself plenty of time

When you land a collaboration, you’re launching an entire campaign for that brand. Companies don’t always understand all the time that goes into these things. They don’t always know how long it takes to come up with the perfect concept, do a photoshoot, edit, write copy for the caption, and then actually launch and promote the post.

If they ask you to deliver in a few days, you need to let them know it takes longer than that to deliver quality campaigns. You don’t want to be scrambling around in two or three days to pull together a half-assed promotion. They’re investing in you-- show that you take that investment seriously by providing yourself with the time and resources needed to deliver (and even overdeliver).

DO Track Your Results

This is as much for your current sponsor as it is for your next sponsor. Being able to show that your past collaborations have produced strong results will make it easier to land more collabs down the line.

There are tons of programs out there for tracking your results across different social media platforms. Buffer is a great one for Instagram-- it keeps track of post interactions and measures metrics like reposts, likes, and comments.

Some companies will ask you to use their preferred software, and that’s okay. They’ll usually give you links to work with. If you do use another company or brand’s software, just be sure to keep your own data as well-- the key is to be able to use it in the future!

DO Use a Contract

I knew someone once who landed a collaboration with a big beauty company. She was so excited-- she did the whole campaign, spent hours and hours on the photography and copy, and posted and promoted the hell out of them, and guess what happened?

They didn’t pay her.

This huge, super established company didn’t pay her because they weren’t legally obligated to. She assumed everything would go smoothly just because the company was so big. When she followed up, she had no grounds for insisting that they pay her, because there was no contract.

There’s more than one lesson to learn here. First, most brands are looking out for themselves, not you (there are exceptions-- more on that later). I’ve had brands turn down potentially awesome collaborations for them with my clients because they didn’t want to sign a contract. That’s sketchy as hell to me and shows bad intentions before the partnership starts. If you’ve ever had a contract refused, I promise you that it’s their loss. It would have been yours if you proceeded to work without a contract. Avoid that mess altogether. If my client does a collaboration without a contract, I will straight up fire them because I don’t have time for that shit (and neither do you).

Second, it’s to respect your business. Respect your time. Demand that others do so as well (that’s where your contract comes in). Find a freebie sample contract in my resource library and put it to work, stat!

DO Respect Yourself & Your Business

Contracts are the first step to creating a foundation of respect for yourself and your business, but you need to follow through. I’m talking about knowing your worth and refusing to budge on it.

I don’t care if you have a single metric statistic to show to brands. If a brand/company is asking you to come down on your prices (or worse-- promote their product for free), they’re essentially letting you know that they don’t respect your time as much as you do. Do you want to work with someone who values you lower than you value yourself?

Probably not.

The key here is to determine your own worth and then stick to that. If you’re okay with partnering with brands just for the exposure, then that’s fine, because you chose that. Just make sure you’re not selling yourself short according to what a company says you’re worth because they’re not allowed to dictate that. That’s all you, babe.

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DON’T Worry About Follower Count

I remember when I first got into this industry, I thought you needed a million followers before brands would want to work with you. I knew I had advice to give, I knew I wanted to promote products I believed in to all my readers, but didn’t know anyone wanted to hear what I had to say. I was dead wrong.

I learned that your follower count doesn’t matter, and I landed my first collaboration with 488 followers. Yes, you read that right. I remember the number exactly because I was so amazed.

Here’s the secret: your follower count doesn’t matter, your engagement does.

Engagement metrics include:

  • Commenting on others’ posts

  • Replying to comments on your own posts

  • Creating and interacting with Stories

Engagement metrics don’t include:

  • Likes

  • Direct messages

Take that information and run with it, girl. Take the time to respond personally to all the comments you receive on your posts. Not only will that add to your engagement metrics, but it will increase loyalty in your following, which is exactly what brands want to see.

Follower count used to matter more. Once Instagram noticed that users were buying followers to dupe brands into believing they had a wider audience than they really did, the metrics changed. Now, it’s all about your engagement, so don’t even stress if you have less than a thousand followers.

Instagram changes their algorithm up pretty frequently, so it’s essential to keep up with the current standards of measurement within the influencer marketing niche. It’s easy to find-- head to their privacy policy & terms of service to find everything you need to know if you have questions.

DON’T Be Afraid to Reach Out

One of my clients just quit her day job to be an influencer full time, and guess what? 80% of her collaborations she initiated.

There’s no shame in reaching out to a brand if you want to collaborate them. Seriously, the worst they can say is no. If you find a brand or company who you think your audience would love, by all means, reach out to them with a little pitch explaining how a partnership could benefit them!

This is especially true for products you already use, too. If you’re in love with a product, tell them, and ask if they’d be interested in sponsoring you for a post or two, or even a brand ambassadorship.

If you’re into travel or beauty, I know for a fact that brands are literally looking for you to promote their products. These are two huge niches who allot tons of their marketing budget toward influencers. Prep your media kit and get pitching.

Keep in mind that it’s okay if you don’t have any metrics to boast yet, too. A personal pitch can be just as effective. Make sure you tell them who you are, what your mission is, and specifically why you think a partnership could benefit them. Words and intention are even more powerful in selling yourself than numbers are-- after all, it’s a person just like you on the other side of that screen.

DON’T Work With Brands You’re not Aligned With

When I first started taking collaborations, I would work with anyone and everyone who reached out to me. Any brand--regardless of my clients, my audience, my followers, or my values--was a yes for me.

You’d think I was growing, right? Wrong. I started losing followers & people started leaving my community, and I had no idea why.

Then I realized: they were confused. I was walking a different walk than I talked. It’s the equivalent of a health guru promoting Hot Cheetos. Of course, that audience is going to scratch their heads-- and start to mistrust her.

That’s the key takeaway here. The minute you start pushing products you don’t believe in, you’ve lost your audience. They can smell that shit from a mile away.

When your audience trusts you, brands see that. They see your engagement, they see you interacting with your audience in a truly authentic way. They understand that the value of a really trusted recommendation to 500 people is much more significant than a half-assed pitch to 1,000 people. Because once those 500 raving fans of yours go out and buy that product, they’re going to tell 500 other people. That’s 1,000 sales instead of a shot in the dark.

Landing Your First Collaboration

Alright, you’ve read up on everything you need to know about the science behind sponsored posts. Here’s a quick recap of the process so you can get started.

1. Get your media kit in order.

2. Reach out to the brand (or they’ll reach out to you).

3. Draw up a contract detailing what’s expected of both parties.

4. Create that campaign and then,

5. Launch that campaign!

6. Track your progress. Add your engagement stats to your media kit as you measure them.

7. Follow up with the brand/company to say thanks. This is just good business. It also fosters the potential for a long-term partnership or brand ambassadorship, which are amazing opportunities!

8. The final step: let me know how it goes! I want to hear your success story!

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DOWNLOAD

Your FREE Media Kit Template!

For sample contracts, media kits, and more resourced on collaborations, check out my free resource library for all the goodies you need!

MY FAVORITE JOURNAL HACK TO SLAY ALL OF YOUR GOALS

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MY FAVORITE JOURNAL HACK TO SLAY ALL OF YOUR GOALS

Tomorrow’s going to be busy. Probably a 10 hour work day tomorrow, but that’s okay, that’s okay, the extra cash will go into the vacation fund. Wow I can’t wait to visit Italy. If we ever make it. Oh I need to remember to pick up black tea at the grocery tomorrow for my in-laws visiting next week. I wish our kitchen was bigger so we could host them comfortably. I wonder if I’ll ever have my dream kitchen. Probably not. I think I’d want a silver Kitchen-Aid, though. Crap, it’s 2 AM.

Does this nighttime stream of consciousness sound familiar? How many times have you laid in bed, anxious thoughts running 100 miles an hour keeping you awake? If your answer is at least more than once, keep reading.

How Journaling Saved My Life

I’ll get real with you for a minute: journaling sort of saved my life. When I first started my business, I had such severe anxiety that I was losing sleep because of it. I remember the moment I realized how bad it was.

Chris and I were out to lunch on a Sunday. It was the first real time we had spent together all week-- my nights back then were late, late, late. He had been talking to me for about 10 minutes before I looked up and realized I hadn’t heard a word he said. My mind was racing through our lunch, eager to get back to work, stressing over meetings that weren’t for two more weeks. I felt so bad that I couldn’t even be present for a single hour of my life with my husband.

We stopped at Home Goods on the way home. I had read something about how journaling every day could improve mental health, so I thought I’d give it a try. I grabbed the first pretty pink journal I saw and sat down at my desk the minute I got home.

I had no idea that that day would be the start of a long and beautiful relationship with myself, all built using my pen and paper.

My journal became a safe space for me to spill my thoughts (the good, the bad, and the ugly) and process the chaos in my head. I don’t use it as a “dear diary,” but rather a place to goal plan, map out my desires, and process anxious thoughts to find their root and potential triggers.

Journaling every day has been a game changer for me. As I wrote more and more, I also read more and more about others’ approaches to journaling. That’s when I stumbled across Andrea Owen’s podcast episode on pray rain journaling.

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Pray Rain Journaling

Since learning about pray rain journaling, I’ve used it to manifest my biggest goals (including my first 30k month), plan my dream wedding, and pay for the entire thing out of pocket. It’s safe to say I’m a prain rain journaler through and through. I’ve made a few tweaks to Andrea’s system to suit my taste better, and I’ll tell you all about both so you can choose with pray rain method is right for you.

Here’s Andrea’s method.

Go out and buy yourself the most high vibe journal you can find. The type of journal you use is totally up to you-- some people like to write on big, sprawling page, where others like something small that they can fit in their purse. Don’t cheap out-- buy a nice one that you’re totally in love with. Your thoughts are worthy, I promise.

Now, devote that journal to one of your biggest goals. Write in it every day as if that goal has already come to fruition.

For instance, my first pray rain journal was for my wedding. I wanted to plan and pay off the entire thing before the wedding so I wasn’t carrying any debt with me afterward. I wrote about how amazing the wedding was, how much everyone loved the food, how in love I was with the professional photos, how gorgeous the flowers were, how beautiful I looked in my dress, how fantastic the weather was, how stress-free the day was knowing it was all paid for-- you get the picture.

And guess what? Every. Single. Detail. Came. True.

I was engaged in January, and by April my wedding was paid for.

It’s the law of attraction, and it’s real. All you have to do is start vibrating at the same frequency as your goals, and the two of you will link up like you’ve known each other your whole lives.

My Pray Rain Journal Hack

After my wedding, my goals changed focus toward my business. And I had a lot of goals for my business. The journals started stacking up. I couldn’t keep up with journaling all my goals in each journal, which bred anxiety over them. Eventually, I found that I would be halfway through a journal and that goal still hadn’t come to fruition yet, making me even more anxious.

So I switched things up a bit. Your journaling practice shouldn’t be stressful; it should be the complete opposite. I tweaked the traditional pray rain method a bit to find the way it works for me. Here’s the Karina method:

Definitely buy that high vibe journal that you love so much it makes you excited to write every day, but keep it to one journal. Every day, spend 30 minutes journaling the pray rain method about whichever goal you feel aligned with that day. If your car is giving you trouble one week, perhaps you want to focus on your goal of buying a new one. If you’re trying to get pregnant, maybe you write about how wonderful it feels to be a mother.

The point is to not drive yourself crazy by singling out one specific goal when you probably have a ton.

Before I write about my perfect day living in my goals, though, I start with a very important exercise that helps me get into the right mindset for the day. First, list five things you’re grateful for. Next, list one thing you want to accomplish that day. Finally, list one thing you’re proud of for accomplishing the day before.

This can be something as small as doing a sinkful of dishes or as big as buying a new car. Both the big wins and the little wins matter in this life we’re building together, girl.

Starting my journaling practice and day in this grateful mindset makes me happier and more productive every damn day. I light a candle, surface my emotions with the right music, and set some time aside to step inside myself and my goals.

One of the biggest reasons I use one journal to visualize multiple goals is because my goals change. They’re fluid, they change with me, and they’ll change with you, too. Don’t get left behind trying to dogmatically hang onto one journal while the rest of you moves forward.

Journal Your Way to Success

There are other tweaks to the pray rain method besides mine, too; a quick Google search will yield a ton of options out there for you as you get into this practice. I’ll tell you what, though-- being accountable to my goals by showing up in my journal every day changed my life and my business in 2017. I’ve never seen a more successful year. That’s on the horizon for you too, babe. Hit up Target or Home Goods, find your new best friend, and bring it home. A year from now, you’ll be glad you did.

Check out my free resource library for other journal prompts and resources to excel in your business, including legal contracts, masterminds, and other resources every boss babe needs in her life!

 

 

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM ONLY

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

This blog post is SO overdue but your going to love it and it was definitely worth the wait! I promise! Chris and I just recently got married October 14, 2017 and we hired ALL of our vendors via their Instagram profiles for our Asheville, NC wedding.

I guess being the owners of a Marketing Agency, in our eyes, your social media speaks louder than your website. In no way did we want a traditional wedding and I was looking for how these vendors insta feeds made us feel.

I remember looking for our wedding photographer and I would go on some accounts and be like mehh but then I would come across others, and it would give me all the feels.

I wanted my vendors to give me ALL the feels. I also wanted my guest to experience the vibe I was trying to set also.

If you are a business in 2018 and you are NOT using social media to connect with your ideal client, you are doing yourself a HUGE disservice to your business. Social media is king in establishing your brand authority and Instagram has made it so easy to connect with your audience and make it a home for literally millions of people that could potentially be your client.

Pro Tip: Check out this blog post I wrote here on my top three favorite ways that you can connect with your ideal client on Instagram.

So when Chris proposed to me, the first I thing I did was head to Pinterest and start whipping up our mood board for our wedding. (Of courseee)

Here is the final mood board I came up with:

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

I treated the vibe and aesthetic of our wedding the same way I would treat a design project. I couldn’t help myself and although we were definitely hiring a wedding planner, I wanted the design to be 100% us.

After we finalized our colors, we picked a date! We knew we wanted to get married the same year we got engaged, Asheville, NC was one of our favorite cities, we wanted a small intimate wedding, and we wanted it to be FULL of romance.

So we picked the peak time for the changing of the leaves in Asheville and dove head first into finding our vendors!

I wanted our guest to be wowed by every detail and to really feel the emotion we wanted to encapsulate on our wedding day. So while looking on Instagram, I really wanted to be wowed and feel the emotion behind the brand's story as soon as I came across their feed.

Pro Tip: Every brand has a story, including yours and it should be clearly showcased on your social media profile.

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

Here are some things I looked for:

  • Does the brand/vendor have high-quality graphics on their feed?
  • Is the account curated nicely and on brand or is it all over the place?
  • Is their website in the URL box?
  • Is their website mobile friendly?
  • Do they showcase photos of their work consistently?
  • Do they respond to comments and engage with their audience on social media?

Pro Tip: I was NOT looking for how many followers the vendor had because that does not matter in social media anymore. I have learned some of the best business owners and small businesses to work with are micro and macro influencers on social media. They are not necessarily the ones that have a million followers.

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

First I started looking for our wedding photographer. The photography was the most important element of our wedding to me. If we didn’t have beautiful photos then nothing else really mattered. I wanted gorgeous photos that beautifully captured our love as organic as possible. I did NOT want a posed wedding album, yuck so 2001. I wanted our wedding photos to be moody, emotional and show the raw emotion behind our wedding day. When I came across Sheila Nolt’s insta feed, I knew she was the one! Instantly. I cried scrolling their her photos and I knew I wanted her on board for our wedding day.

Here is a sample of Sheila’s Instagram Feed (ALL the feels right!) @sheilanoltphotography

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

She was SO amazing to work with and I literally want her to photograph every single important event for us. She is an incredible photographer!

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

Next came our catering company. The FOOD! Being Hispanic, the food was the next most important thing on our list. When I was searching for our catering company, I had no idea what type of food we wanted to serve but we did want the food to be locally sourced and cooked on site. On Instagram, I came across the picture of the cutest food truck evaaaa! Not only was Smash Events a catering company cooking their food on site in their food truck but they were also a full-service event planning company AND their feed was filled with gorgeous floral arrangements. I was SO excited to work with them. I got on a call with the owner Ashley and at first, I was hesitant to hire one company to do it ALL but they were literally THE BEST wedding event company I have ever worked with.

My mom is a wedding planner and I have had my fair share of experiences with wedding vendors. She was definitely hesitant to give up control of our wedding planning but we didn’t want to put that pressure on her for my wedding, (or kill her in the process lmao) so we definitely needed a third party to assist.

After speaking to the owners of Smash Events on the phone, I was so sold on working with them. She then connected me to her wedding planner on staff, Dominique and I fell in love ALL over again. At this point, we already had the dream team on board. We went to Asheville a few months before the wedding and stuffed our faces at our tasting with them and we devoured errrrthing they made for us lol Literally everything! They helped us put together the most incredible menu and our late night snack was a taco truck, donut bar and hot chocolate bar! Smash Events also created all of my beautiful florals! 

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

Next was Hair and Makeup. Equally as important. I found my dynamic duo beauty queens on Instagram and here is the email I sent them:

Screen Shot 2018-04-20 at 2.46.27 PM.png

As you can see, when I found her feed on Instagram it was EXACTLY what I had envisioned on my wedding day. They made all of the ladies in my family look and feel like queens. The day of my wedding, I decided that the look we did at the trial just wasn’t a look I was feeling anymore and Liz handled my last minute makeup changes like a champ. I felt like a mother effin supermodel on my wedding day thanks to Liz and Amy! 

Amy was my hairstylist and she is the owner of AE Studios @amyelizabethsnips

Look at these goddess hair vibes on her insta! 

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

My makeup was flawless all day and night thanks to the incredible Liz Black @liz_black

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

As you can see, making sure your social media profiles speak directly to your ideal client is so important in monetizing your accounts. I LOVED every single one of the vendors we worked with. Not one ounce of stress on my wedding day, I was in no way a bridezilla, our food was DELICIOUS, cooked to perfection AND did you see my floral bouquet!? Dreamy! Perfect weather, Sunset glow, Candle lit dinner, romantic ceremony. I got every single thing I wanted on our wedding day and I couldn’t have asked for a more perfect day.

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM
HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

Our vendors helped us create the perfect day that before it was even over I was asking about booking them for our vow renewal and future kids birthdays!

How do you feel about selecting your wedding vendors from social media?

HOW WE HIRED ALL OF OUR WEDDING VENDORS FROM INSTAGRAM

BEHIND THE SCENES OF MY FIRST 30K CASH MONTH

BEHIND THE SCENES OF MY FIRST 30K CASH MONTH

BEHIND THE SCENES OF MY FIRST 30K CASH MONTH

When I quit my 9-5 job, I had NO idea how I was going to run my own business, let alone make money. I was just determined to succeed. No idea how it was going to happen but I had this huge burning vision that I couldn’t shake.

I had to bet everything on this mission and see where it takes me. The fear of never knowing if I could actually succeed and turn my hustle into my full-time job was finally outweighing the fear of falling flat on my face and being told, I told you so from my friends and family.

I quit my job with $500 in the bank, an unemployed fiance who was just laid off from his marketing position, and a wedding to pay for. No plan. I actually had no intention on quitting my job the day I did, but the universe has a funny way of taking control and pushing you so far out of your comfort zone that you have no choice but to give in.

And that’s what I did. I surrendered to my dreams and I just trusted that the next steps would be revealed to me and they were.

I was able to replace my 9-5 income within two weeks of taking the big leap and quitting my job (Speaking of the big leap, if you haven’t read it, DO IT NOW. It is totally life changing) and 4 months later, I had my first $30,000 cash month.

Now before you keep reading, in case you think this post is a “Here’s the magic blueprint to your first 30k month”

It’s not. I actually can’t attribute my success to any particular marketing or business strategy.

As silly as that sounds coming from someone who owns a marketing agency, but if you ask my clients they will tell you what I preach to them.

Success is an inside job. It begins from within and after doing all of the foundation work that I have done in my business and with my clients, I have now dedicated my life to teaching other entrepreneurs the same principles I use to tap into the flow of abundance.

My first $30,000 cash month was achieved because of the three principles I live by that I will tell you about below AND consistenly showing up every damn day to build my empire. A goal is just a dream without action.

FAITH OVER FEAR

Every single, successful entrepreneur has experienced fear more than once on their voyage. The difference between them and unsuccessful business owners? They don’t let fear hold them back.

I was scared shitless when I quit my job with no plan B but I was not going to let my fears win. I knew that I could do it. I celebrated my new sense of freedom and got to work the moment I arrived home on building my empire. I had the time now. No excuses.

Fear definitely crept its ugly head several times in those first few weeks that I quit. Setback after setback but I now know those setbacks was just an arrangement of circumstances to prepare me for all of the abundance that was heading my way.

When I surrendered the how, I became inspired and things started to flow. I was meeting the right people, I had clients messaging me out of the blue wanting to work with me, and opportunities were literally chasing me down.  

I dug deep into my personal development and that is always my go to when I am fighting my ego. Fear still creeps her ugly face in my life from time to time but I choose Faith over Fear and it reflects in how my income continues to grow.

I choose my vision over fear.

I choose my dreams over fear.

I choose my happiness over fear.

PERSISTENCE + RESILIENCE

With all of the setbacks I had in the first few weeks of quitting my job, I definitely thought about quitting. Probably more times then I would even like to admit but hey, that’s only human. The most important part? I didn’t quit!

That is the only part that will ever matter. Entrepreneurship is a CRAZY ass ride. You have to be persistent and super resilient. That is what will get you through everything.

Whenever I got a no, or a closed door, I never let it affect me or stop my flow. I just accepted that these no’s were opening space for a whole lot of YES and that’s exactly what happened.

If I got a no, I would get 3 ‘Hell Yes’ that would follow. I never let setbacks actually hold me back. Setbacks are always a lesson to move you towards exactly what you want. They are detours in the right direction. When you reframe them that way, your reality will begin to support your new belief system.

SOLID MONEY MINDSET

Having a great relationship with money allowed me to open up to the flow of abundance. If you think money is icky and you think it is hard to attain, that is what your reality will follow. When I quit my job, I literally had no idea how I was going to make everything work. I had bills that were due and no clue how they were going to get paid. I knew that I had about two weeks to make something happen before we would be totally fucked. In that same week, I found this video on Youtube. I have no idea how I stumbled upon it but it unlocked a whole new world for me. It was the beginning of my spiritual journey and healing the relationship I had with money. I truly believe my money mindset was the biggest factor in achieving my first 30k month as quickly as I did.

When I started digging deeper into my relationship with money, I started to unlock opportunities that I would have never imagined possible. I learned to get into a state of flow and receiving. I knew that the more value I added to the world, the more it would be returned to me. With that faith, I started to invest in the resources, people, and courses I needed to take my business and brand to the next level. Without a solid money mindset, I would have been fearful of putting that money back into my business.

These three principles have helped me turn my dining table idea into a multi-six figure empire and a community of fearless leaders, living life on their terms.

Which of these three principles can you implement into your business now to step into flow and allow opportunities to fall into your lap?

 

If you are ready to turn your hustle into a full-time, bill paying business, join thousands of other boss babes that have decided success is their only option and take the masterclass series below!

During the 'From Hustle to Business' Masterclass series, you will learn how to

  • Create YOUR rules of success
  • Get crystal clear on your vision
  • Eliminate the overwhelm by finding your perfect system for automation and processes in your business
  • Gain clarity on your ideal client and my exact process for creating endless products to solve her problems
  • Turn your followers into raving fans
  • Build + Nurture your community
  • Attracting your soul mate clients
BEHIND THE SCENES OF MY FIRST 30K CASH MONTH

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

Bali Travel Guide for Boss Babes

Bali Travel Guide for Entrepreneurs looking for work + play

A few months ago, in November of 2017, we went to Bali on a work trip for almost 3 weeks. This post has been long over do! To say that Bali was magical, is an understatement.

From the people, to the food, to the culture. We are in love with Bali in every way. If you have seen the movie with Julia Roberts, Eat Love Pray, then YES Bali is just as beautiful as they make it seem in that movie. And if you’ve never seen it, DO IT! It is SO good. Oldie but goodie.

Bali is known for its incredible shopping, food and attractions. Bali business owners KILL it in the social media game and they understand the power of legendary branding. Don’t just take my word for it though, check out the Instagram profile of some of the places featured below. Trust me when I say, Bali business owners are really crushing the social media game. All of the restaurants, cafes, villas, and hotels that we stayed and ate at made sure they were Insta-ready at all times. We pretty much loved it! It was so refreshing to be in place where I felt excited to walk into all the different restaurants, cafes and hotels, not only to stuff my face every two hours (Not guilty at all) but because the branding was too beautiful not to see what the place was all about.

And Bali does not disappoint in any of those areas.

A client of ours was hosting her first international retreat in Bali, Indonesia with 15 incredible woman. If you didn’t know, we own a full service Marketing and Media agency for creative entrepreneurs. Which includes retreat and live event planning. We help our clients bring their biggest and baddest dreams to life. This Bali retreat was no exception.

The TVS team found the perfect Villa for our client and her guest, locked down all of the details including some incredible excursions, food menu, itinerary and pretty much anything that had to do with making sure our client and her guest had everything they needed to have an incredible trip. Chris was also in charge of all the videography and photography to create a highlight film for our client and her guest plus we also had some fun taking brand pictures for some of the boss babes in attendance. You can check it out below!

When the team wasn’t working, we were checking out everything Bali had to offer and catching up on our work back home. So that meant strong wifi, and a strong almond vanilla latte to match, that was a non negotiable wherever we went.

Bali is literally an entrepreneur’s paradise. They make it SO easy to work + play. The locals also LOVE anyone with a camera and a laptop. We had the owners of restaurants go out of their way to make sure our meals are prepared perfectly for insta-worthy snaps and if we needed a chair to get that perfect camera angle, you better believe it wasn't even a question.

We were treated like royalty and we did not mind one bit! It was amazing and made cafe hopping in Bali that much more fun.

So if you want the perfect place to work + play, Bali is IT!

We can not wait to take our team back there. Below you will find a list of our favorite restaurants, hotels, cafes, and experiences that we personally did while we were in Bali that makes it the go to country on our list for work + play!

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

 

RESTAURANTS

SEA CIRCUS: 

INSTAGRAM @seacircus

 

Literally, BEST tacos of all time. The food is so fresh and yummy here. We ate here quite often and we also ordered to go from here a lot for the guest at the retreat. Sea Circus was a big hit for all of us. The restaurant itself is small but colorful and full of the sweetest staff. I had the yummiest Kombucha at the bar every time I waited for our to go order to be ready. If you are in Seminyak, this has to be on your lunch list for SURE. Also make sure to check out all of the surrounding shops. They are AMAZING!

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
 IMAGES OWNED BY SEA CIRCUS

IMAGES OWNED BY SEA CIRCUS

 

Sisterfields Bali

Instagram @sisterfields

 

EVERYTHING about this restaurant is literally perfection. From the branding on their packaging to the way they presented their food. Bali restaurants are known for their impeccable branding and their social media expertise but Sisterfields takes that to a whole new level. Everything from their menu, their straws, and don’t even get me started on the to-go bags. SO perfect! My favorite menu item from here was the Charcoal Breakfast Sandwich… literally died and went to food heaven. It was a party in my mouth, every single morning!

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
 IMAGES OWNED BY SISTERFIELDS

IMAGES OWNED BY SISTERFIELDS

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

 

Earth Cafe Bali

Instagram @earthcafebali

 

For all my Vegan entrepreneurs out there, Earth Cafe will literally make you never want to leave Bali again. I am not Vegan at all but I can appreciate a yummy salad or good non dairy pizza, that still had a crispy crust… oh my gahhh. They turn the Vegan food game upside down. I tried a lot of things from their menu, since they were one of the restaurant we frequently ordered from, and I was blown away everytime. Their combination of flavors and texture is delish. They also have refrigerators FULL of Vegan, raw desserts. H E A V E N. We ate WAY too many, but their Vegan right, so its makes it a bit better. They also have a market section where you can pick up your favorite health foods, snacks, and cruelty free products.
 

 IMAGES OWNED BY EARTH CAFE

IMAGES OWNED BY EARTH CAFE

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

DAVA Steak & Seafood at the Ayana Resort

Instagram @ayanaresort

 

DAVA Steak & Seafood is a restaurant within the Ayana Resort in Bali. We stayed in their Villa Suites the last few nights we were in Bali, and it was perfection. I am going to talk more about Ayana in the Hotels portion but for now I want to highlight 1 of their many delicious restaurants on the property. It was raining the evening we had reservations here and we were greeted by staff with umbrellas to bring us into the restaurant. It was located on a cliff on the property and to get to the actual restaurant, you had to walk this GORGEOUS dimly lit path. It was crazy romantic and the live band they had playing during our dinner was the perfect touch. We had a delicious Tuna Tartar to get started, a cobb salad, and lobster bisque soup. Then we moved into the dinner portion. Chris and I both ordered the wagyu beef and just thinking about it now, brings me to tears quite literally. Quite dramatic I know, BUT this was the best steak I have EVER had in my life. Could be cut with a butter knife and if you love a good steak, the wagyu at DAVA will not disappoint. Actually NONE of the restaurants at Ayana, disappointed us. We could make a whole other post just about their restaurants and cafes. If you are in Bali, definitely make a stop here. They only take reservations so make sure you book it ahead of time.

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
 IMAGES OWNED BY ayana resort

IMAGES OWNED BY ayana resort

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

 

HOTELS

 

Ayana Resort

Instagram @ayanaresort

 

Hands down our favorite place we stayed at during our Bali Trip. Between all of the incredible restaurants, our private pool & our private butler, whats not to love!? We stayed in a two bedroom Villa suite on the Ayana property and I did NOT want to leave. Like… ever. The staff was so accommodating and our butler was literally there in 10 seconds flat whenever we needed anything. They gave us a cell phone that we could use to reach him for any needs. He was beyond amazing and we were so sad when we had to leave this gorgeous place. Next time we go to Bali, you can find us here! They get a 10 on E V E R Y T H I N G. Not one bad thing to say about this place. You also have to check out Rock Bar. It is a cliffside bar on the property that has to be experienced in person. The sunset views from there, gorgeous. It was the last hotel we stayed at on our trip and we spent 2 nights here. Not even nearly enough time to check everything out!

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
 IMAGES OWNED BY ayana resort

IMAGES OWNED BY ayana resort

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

 

Villa Zennisma

https://www.vrbo.com/1469362a

 

This is the villa where our client hosted her Bali retreat in. It came fully equipped with a house staff and chef. The house staff was amazing and everytime you turned around, your stuff was organized and ready to go! The whole staff was super accommodating and waking up to a beautiful Balinese breakfast every morning was amazing. They helped us plan all of our excursions and made sure our retreat guest were well taken care of at all times. They felt like family to us by the time we left and we will definitely be visiting our sweet Katut (The amazing house manager), when we head back to Bali. This house was high vibe AF. I did the most insane photo shoot in our outdoor bathtub too!  We had so much fun here. Check it out for yourself!

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

 

Lovina Life

Instagram @lovinalife

 

Although we only stayed here one night, Lovina Life is a sweet little gem in Bali. It is a boutique hotel and only has around 20 rooms total which was fine by us. We wanted to wind down and relax and Lovina Life allowed us to do that. We were greeted with a yummy, fresh pressed watermelon juice and shown to our rooms. They have a cafe in the lobby of the restaurant that serves breakfast and light bites. If you are looking for a sweet, quiet getaway from the hustle and bustle of Bali, you will love it here! Great place to bang out some work and enjoy the beautiful beach.

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
 IMAGES OWNED BY lovina life

IMAGES OWNED BY lovina life

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

 

CAFES

 

KYND Community Bali

Instagram @kyndcommunity

 

Best vanilla almond milk latte on the island. Hands down. AND I tried a lot of them. They also have the best smoothie bowls, avocado toast, and pressed juices that I have ever had. We loved everything we had at KYND and if you want to bump elbows with the Insta-socialites of Bali, you will find them taking photos and sipping smoothies at KYND. I will let the pictures speak for themselves with this favorite of ours.

 IMAGE OWNED BY THE VOYAGE SOCIETY

IMAGE OWNED BY THE VOYAGE SOCIETY

 IMAGE OWNED BY THE VOYAGE SOCIETY

IMAGE OWNED BY THE VOYAGE SOCIETY

 IMAGE OWNED BY THE VOYAGE SOCIETY

IMAGE OWNED BY THE VOYAGE SOCIETY

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY
BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

 

Bo & Bun

Instagram @boandbun

 

BEST Pho evaaaa! We came here after I was fighting a nasty case of Bali Belly, which I will save you the details of. Bo & Bun came through with the most delicious bowl of hot pho and yummy spring rolls. I also had their vanilla almond milk latte. Good but not a winner. Their Pad Thai was ALSO delicious.

 IMAGES OWNED BY the voyage society

IMAGES OWNED BY the voyage society

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

 

EXPERIENCES 

 

Our favorite experiences happened while we were on excursions with our client’s retreat. We went to the Uluwatu Temple, which was breathtaking, we went to the Monkey Forest, and to this insane waterfall deep in the jungle with the trek to match, Nungnung Waterfall. Instead of discussing each topic separately, below is the highlight video Chris made for our client’s retreat that includes all of these amazing locations.


 

Bali is at the TOP of my list for entrepreneurs to work + play. There ease of transporation, the low cost of everything, the delicious food and every Instaworthy location we went to, makes Bali one of our favorite trips ever.

BALI TRAVEL GUIDE FOR ENTREPRENEURS: OUR FAVORITE RESTAURANTS, HOTELS, COFFEE SHOPS & EXPERIENCES FOR THE BOSS BABE LOOKING FOR WORK + PLAY

USING INSTAGRAM'S NEW FEATURES TO REACH YOUR AUDIENCE & GROW YOUR BUSINESS

USING INSTAGRAM'S NEW FEATURES TO REACH YOUR AUDIENCE & GROW YOUR BUSINESS

USING INSTAGRAM'S NEW FEATURES TO REACH YOUR AUDIENCE AND GROW YOUR BUSINESS!

 

Instagram is probably one of my favorite social media platforms. I love the visual aspect of Instagram and I LOVE creating Instastory campaigns. It’s like my thang.

Hang out with us on Insta @thevoyagesociety

If you have been complaining about the new Instagram algorithm, stop that shit RIGHT NOW. Social media is only as hard as you make it. I don’t follow any rules, any templates, or any time schedule with our feed.

Remember, the energy you put behind everything, matters. Including your social media. Stop your bitching and start using Instagram’s new features to explode your engagement and connect with your audience.

Instagram recently rolled out three new features that I am obsessed with. I have been using them to connect with my audience and my engagement is through the roof and my account is growing. Which I love! I have connected with so many amazing girl bosses and entrepreneurs with my new growth and I love using it to highlight new products, behind the scenes, and our photography!

Check out the video I did on this topic, here!

 

INSTASTORY

 

If you follow me on Instagram, (if your not, you should be @thevoyagesociety) you know how much I love using my Instastory. I don’t have a particular strategy for it. I just post what I feel like showcasing about our exact moments. I can quickly show my audience a funny video, tell them about an upcoming workshop, and bring them along on my travels.

Use your Instastory to showcase behind the scenes, stories that connect you to your audience, and details of your personal life that you don’t show on your feed. It will help you connect with your ideal client and turn her into your bff <3

FOLLOW HASHTAGS

 

Instagram now let’s you follow hashtags and shows you photos and from accounts using that hashtag. It is the BEST way to connect with your ideal client with NO WORK. Literally, Instagram toke my assistants job here.

*PRO TIP: Following Hashtags that your ideal client would use, allows you to connect with her instantly. You follow the hashtag and you Instagram instantly shows you photos all day that could possibly lead you to your ideal client. I then spend 30-45 minutes everyday liking and leaving genuine comments on my ideal clients photos. I want to make a real connection with her. I don’t just want followers BUT with this strategy, I grow my account by at least 100 followers a day. My assistant used to have to go find these hashtags, email them to me, and then email me profiles of people I should really connect with. NOW. Instagram puts them in your feed. UMMM THANK YOU Instagram!

 

INSTAGRAM HIGHLIGHT ALBUMS

 

THIS is by far, my favorite new feature Instagram added over the new year. I feel like I can easily showcase all of my favorite things and curate them for my audience to enjoy later. I get so much feedback from my followers that they go back and add watch my highlights all the time, that it actually has grown my account engagement. I have gotten twice the likes on my photos then I used to. Instagram outdid themselves with this one!

PS. To watch the live training I did on this,

 

If you want to customize your Instagram highlight covers, download my Instagram Highlight Freebie below!

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USING INSTAGRAM'S  NEW FEATURES TO REACH YOUR AUDIENCE & GROW YOUR BUSINESS

CREATE A MORNING & EVENING ROUTINE THAT SUPPORTS YOUR GOALS AND BUSINESS GROWTH

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CREATE A MORNING & EVENING ROUTINE THAT SUPPORTS YOUR GOALS AND BUSINESS GROWTH

Self care and Self love are words I am sure you have heard buzzing around our industry lately.

But I can honestly say without a doubt, that the reason why my business is so successful, is due to the fact that I have a consistent morning and evening routine that revolves around my self care.

As I always say,

Your Net Worth Is a Reflection of Your Self Worth

And honeyyy about my money, I don’t play, so I make sure that I keep up with my mental, physical, and spiritual health. Energy is everything. In business and in our personal life. When we look good, we feel good, and everything is just damn good!

When we treat our bodies like shit and fuel it with shitty food and toxic news for example, we are taking ourselves further and further away from achieving our goals.

Think about it.

How many successful entrepreneurs and celebrities can you think of, party the night away, eat Wendy’s every night, don’t exercise, do drugs, and STILL successfully run their empires.

Not many.

And the ones that seem like they are, trust me, their not.

The top leaders in our industry are keeping healthy routines. Putting their self care above anything else and they know that personal development is an everyday commitment.

Customizing your morning and evening routine to work for you is KEY in actually sticking to it. The secret to this is actually sticking to a consistent routine. Long term commitment is what leads to long term success.

Creating a morning and evening routine that supports your goals and business growth begins with putting yourself first, nurturing your mind, body, and soul before stepping out into the world.

 You are a fucking queen. Start treating yourself like the damn queen that you are. The queen doesn’t hop out of bed and begin her day with craziness and in reaction mode as soon as she opens her eyes, Hell NO! She’s the queen. She gets up, she has her tea, her crumpets, takes a walk in the garden (or squats for that booty growth), takes a relaxing bath, reads a book, she gets glammed, THEN she answers to her duty and presents herself to the world.

She doesn’t just hit the snooze button 50 times, rolls out of bed, into the shower, while doing and thinking of 500 million other things THEN heads straight into work where she gets bombarded with shit everyday, to come home exhausted to fight with her kids, make a quick dinner and spend 5 seconds with her husband, to try to write that damn blog post, and then go to bed to do it all over again.  

Sorry for the graphic description BUT for real, this epidemic is SERIOUS and it is time that woman start putting themselves first, fill their own cup up before serving to the rest of the world. If not, we are going to risk more woman burning out, not being able to share their gifts with the worlds and that in itself is a crisis.

When I started putting my self care above anything else and giving myself the loving and attention I deserve all aspects of my life, started to flourish. I promise, if you implement a routine for even just 3 DAYS, you will notice a HUGE difference. 

So promise me, you are not just going to read this blog post and continue as if you know I am not totally right and commit to the three day #selfworthnetworthchallenge RIGHT NOW!

 [INSERT FREEBIE CHALLENGE HERE]

Then continue reading so you can create your own perfect morning and evening routine that is going to set you up for success.  

 

My perfect Boss Babe Morning Routine: 

7AM- I wake up, do some visualization, stretching, and a healing reiki session

7:30AM- Get out of bed, get the coffee pot going, shower, and get some comfy lounge clothes on

8AM- Breakfast made by my amazing husband and partner in crime in this entrepreneurial voyage

8:30AM- Journaling, drinking my coffee with my husband, setting goals, reading some personal development books, or listening to a podcast. Something to fuel my mind

9AM- Get started on my work day, reminding myself to be present and just breathe

 

My perfect Boss Babe Evening Routine:

5PM- Done working

6PM-Prepping for dinner

7PM-Read a book or watch some healthy TV (Something funny or inspirational)

8PM- Gym time

9PM- Shower

9:30PM- Journaling and visualization

10PM- Bed Time

 

Now, I don’t have any babies other than my fur babies so if your a momma or if you work fulltime, of course your morning and evening routine are going to look a lot different then mine, That is ok. You want to create a morning and evening routine that aligns with your day realistically, even if it's only 30 minutes to yourself in the morning and evenings, that is still better than ZERO. The key here is to find what works for you.

 Below you will find a list of ideas that you can incorporate into your morning and evening to customize your self-care routine. How will committing to a daily routine, change your life?

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PS. To watch the live training I did on this, click here! 

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CREATE A MORNING & EVENING ROUTINE THAT SUPPORTS YOUR GOALS AND BUSINESS GROWTH

OUR TOP 3 FAVORITE PASSIVE INCOME STREAMS THAT HAVE GENERATED OUR CLIENTS OVER 1 MILLION DOLLARS IN REVENUE

OUR TOP 3 FAVORITE PASSIVE INCOME STREAMS THAT HAVE GENERATED OUR CLIENTS OVER 1 MILLION DOLLARS IN REVENUE.png

TOP 3 PASSIVE INCOME STREAMS FOR THE BOSS BABE WANTING TO 10X HER INCOME!

These 3 passive income streams that I am going to share with you have generated my clients over a million dollars in revenue in 2017 alone!

I am all about that passive income, get paid while you sleep, life. Like why the hell not! So many people think that passive income has to be difficult. Or that it's not possible and I am here to tell you, girl, put those excuses down and get ready to hear those PayPal pings in your dreams!

First things first. You have to be extremely clear on your client avatar, her pain points, and the problems she has that you are going to solve. The foundation of every successful business is knowing how to provide value and help solve problems.

You also want to make sure you are taking the time to build and nurture your community. You can have the BEST product and services in the world if you don't have anyone to sell them to, kinda useless. You want to take the time to get to know your community, ask them what they struggle with, what they excel in, how they like to process information, and even what they like to do in their free time.

This will help you gain extreme clarity on how to leverage your authentic gifts in a way that serves your community, plus, people don’t want to do business with computers. In 2018, consumers have a strong BS meter and they are naturally drawn to people standing in their power and being unapologetically themselves, speaking their truth. They don’t’ just want to buy products from people who they don’t connect to. If you need additional help getting clear on your client avatar, take my free client avatar masterclass here!

If you want strong sales, take the time to build relationships with the people in your community. This will not only help you sell your products and services naturally, but you won’t feel like a sleazy salesperson and your community will appreciate your integrity and want to support you anyways.

Ok, let’s get into the good shit.

 

1. Membership Site

 

Membership sites are the bee's knees, literally. They are so popular right now and the income revenue they produce puts them at the top of my list for the best passive income revenue stream. Membership sites normally make up 45% of my client's income when they implement it full time into their business.

It is a great way to connect with your audience at a deeper level because the group of people in your membership community are going to contain your loyal audience and those fully invested in your content.

Now let me tell you about where I have seen membership sites start really well, then go extremely wrong.

I remind my clients that when creating a membership site, you are committing to your members, fresh content updated regularly. In order to keep your members satisfied and happy to pay your monthly fee, keeping your word is going to be crucial. I have had clients and colleagues begin membership sites, take monthly fees and not deliver on their end.

Remember, the people in your membership community are going to be your LOYAL clients. You don’t want to upset them by not delivering. They will never trust in you again to purchase your high ticket offers or other products which are a large reason why you started your membership site in the first place, to nurture and connect with your loyal audience.

If you are using Wordpress, I recommend using wishlist for your membership site. It password protects your pages so that only your members can gain access.

You can find out more information on Wishlist here.

*The Voyage Society is not affiliated with Wishlist Products in any way, we are just sharing our favorite resources with you

If you are using Squarespace, like us, you are going to want to use Memberspace. Unlike Wordpress, Squarespace doesn’t have the option for plugins so anything not currently available on Squarespace, you are going to have to find in a third party software. The ease and functionality of Squarespace, outbeats that though and Memberspace is super easy to set up.

You can find out more information on Memberspace here.

*The Voyage Society is not affiliated with Memberspace in any way, we are just sharing our favorite resources with you

If you are ready to set up your membership site using Squarespace as your host, Elle & Company wrote an amazing blog post breaking down how she hosted her digital course on her own website and used Memberspace to protect the pages! You can check out her blog post on it here!

 

2. Digital Courses

 

Digital courses are hawt, hawt, hawt! You probably already know that though. Digital courses are a great way to get information that you share regularly with your audience and elevate it to the next level.

There are literally an endless amount of topics you can create courses on and depending on how you ideal client likes to process information. I tell my clients to make sure they are creating courses that solve their communities problem. Make sure your course can take them step by step through the process to achieve the promised outcome. Use a combination of video, audio, and written content.

If you are getting asked the same questions over and over again by your audience, that would be a great indicator of a topic you can create a course on. Honestly, the sky's the limit when it comes to this, just make sure you create a course that is aligned with your other offers and services to that you can use your courses to warm your audience up into your high ticket offers.

There are many ways to sell and package your courses. I personally prefer to keep all of my content on my own website. If you decide not to go that route, you can use a third party site like Teachable to host your courses.

Teachable is used by a ton of industry leaders and I think, just go with the best option that meets your own personal needs.

You can find out more information on Teachable here.

*The Voyage Society is not affiliated with Teachable in any way, we are just sharing our favorite resources with you

 

3. Novelty/ Drop Shipping Shop

 

I am obsessed with Novelty shops and drop shipping programs that allow you the opportunity to customize and create your own products.

What is drop shopping you may ask?

According to Shopify.com, Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

Which is 100% AHHmazing! This girl does NOT have time to travel the world and worry about inventory making it to her clients.

Also, I am L I V I N G for the fashion designer vibes that I get as I create custom products for our TVS shop

But in all seriousness, adding a drop shipping shop to your digital empire is a great way to build passive income and give your audience swag to rock on their social media. It helps promote your business and satisfies the need for a low-end offer on your website.

PLUS, your audience wants to support you! They want to represent brands that they have a connection to. Consumers naturally promote products they love to friends and family already, and they will not miss out on the opportunity to tell someone where their shirt, tote bag, or mug came from if they bought it from your shop.

The promotional aspect isn't even the best part!

With drop shipping, you literally don’t worry about ANYTHING other than making and uploading the design. It is so simple and literally a no-brainer.

Here at TVS, we personally use Printful to create and ship all of our products. You can customize the interior tag, add custom items to be put into the box such as flyers or business cards, have free mockup generators AND they handle all returns as well!

If you have Squarespace, Printful just announced their Squarespace Integration. When I got that email, I was definitely dancing at my desk. Prior to the integration, it was a super complicated system, now its totally seamless.

If you have Wordpress, your good to go! Printful and Wordpress already had integration capabilities.

You can find out more information on Printful here.

*The Voyage Society is not affiliated with Printful in any way, we are just sharing our favorite resources with you

 

Other Passive Income Sources:

Affiliate Marketing

Google Adsense

Ebooks

Self Publish Using Createspace

I hope you find these resources super valuable. Passive income is a MUST in avoiding burn out and creative ruts in an online business. Growing your business to multiple six figures, even 7 figures will definitely be a lot easier with passive income. I am not saying it isn’t possible without it, BUT you will definitely be working a lot harder without it and that’s just not fun. And again, why turn down the opportunity to make money while you sleep!?

What are some passive income streams you are incorporating into your business this year? 

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PS. To watch the live training I did on this,  click here! 

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OUR TOP 3 FAVORITE PASSIVE INCOME STREAMS THAT HAVE GENERATED OUR CLIENTS OVER  1 MILLION DOLLARS IN REVENUE

5 LIES YOU ARE TELLING YOURSELF THAT ARE KEEPING YOU FROM DESIGNING YOUR FREEDOM

5 LIES YOU ARE TELLING YOURSELF THAT ARE KEEPING YOU FROM DESIGNING YOUR FREEDOM.png

Sometimes we allow negativity get the better of us. It’s human nature after all. One negative thought or a quick moment of denial can expand like wildfire. The next thing you know, you feel like all your dreams are crushed. It’s those down periods in our life where just feel like we can’t make it. Those beliefs are ultimately what stop you from following your dreams.

In order to prevent that negativity from taking over, we have to identify the first step which is all the lies that we believe. Throughout my career, I’ve come to realize that there are 5 main lies that make up the core of our conscience. I’m talking about the part of the conscience that wants to stop you from doing because it’s convinced you that you’re not good enough.

5 LIES THAT STOP YOU FROM FOLLOWING YOUR DREAMS

I let these lies hold me back for far too long, and I want to stop them from hurting you and your business goals as well! Let’s talk about those 5 common lies and how you can ignore the fuck out of them so you can do what you really want, which is following your dreams!

1. I NEED A DEGREE TO START MY BUSINESS. OTHERWISE, PEOPLE WON'T TAKE ME SERIOUSLY

This is a common lie that people believe because our society has convinced us that the only way we can measure our education is through a flimsy piece of paper called a degree. But I’m here to tell you that the classroom setting can you only teach you so much about the real world. In order to truly understand a business and how it operates, you have to learn by doing. AND fucking up. A LOT. That's ok. The success is in the failure.

There are other requirements for success that don’t require a degree. It all depends on you and what you want to achieve in life.

2. I NEED A LARGE AMOUNT OF MONEY TO INVEST IN ORDER TO HAVE A SUCCESSFUL BUSINESS

Not necessarily. I started my first consulting business with literally $75. I purchased a web domain, a WordPress template, hosting and an Etsy logo. $75 was a shit ton of money for me back then when I was just making $550 at my 9-5. There are a variety of ways to start your business without any money. The key is to get creative with your passion. You can monetize anything you truly love. If you love making flower arrangements, create an ebook and sell it to your friends and family so that they can also create their own arrangements.

Your business is going to need a lot of time and attention also. Otherwise, it won’t grow. Nobody ever said following your dreams would be easy, but with a little hard work, it will all pay off! I PROMISE! You ever hear that quote by Karen Lamb that goes, "A year from now you may wish you had started today ."

YOUR TIME IS RIGHT FUCKING NOW.

As a marketing gal, I’ve got to recommend social media! Put the social back in it, and get yourself out there! Facebook groups, Twitter chats, Pinterest boards, and Instagram hashtags are just a few ways to get started with marketing yourself online. Research what you have to do to make these strategies work for your own business venture.

My girl Courtney Sjoberg is a BEAST in the social media game, she has a monthly membership program that I am apart of for a ridiculously low price, that has taught me SO much about growing my social media. [You can check it here]

I was making money from my social media WAY before I was making money with my website. If that is all you can invest in, start there! and NO referring Courtney is not sponsored in any way, I just LOVE her social media programs and they have really helped me grow my brand! 

3. I CAN'T RUN A SUCCESSFUL BUSINESS BECAUSE I NEVER HAVE IN THE FIRST PLACE

There’s that negativity creeping back up on your again. It can be scary trying something new for the first time. We’ve all been there! Every successful business owner had to start somewhere. And that somewhere was mostly like very, very small.

Educate yourself. You literally have every resource imaginable at your fingertips (assuming you have access to the internet and a computer). In fact, there are plenty of fellow business owners out there that love to educate up and coming entrepreneurs!

4. I CAN'T START A BUSINESS BECAUSE I DON'T HAVE TIME
 

BULLSHIT. BULLSHIT. BULLSHIT.

Yup, I got to call you out on this one. I hear this EVERYDAY from my clients, family, and friends.

Let me ask you a question: how are you spending your time? Do you work full time and have kids to take care of us? Most business owners do. It’s all about managing your time wisely and putting yourself first.

It all starts with you, babe. Your mental health, spiritual health, and physical health all play a part in how easy things flow to you. Including time. 

Like I said previously, nobody ever said it was going to be easy. You might have to sacrifice some recreational activities. Maybe you’ll have to get up earlier in the morning or stay up later at night.

The best advice I can give you is get a planner, get a journal and TIME BLOCK. 

Time blocking literally saved my life. I realized how much time I was spending on task because I was distracted or trying to do 30 things at one time and then wonder every day how nothing truly got done. I was running around like a crazy person BUT I wasn't managing my time properly. Now I live by 3 Day workweek and that is all because I time block. 

5. NO ONE WILL SUPPORT ME IN MY BUSINESS AND I WILL BE DOING THIS ALONE.

I thought this for SO long. Boss babes that have said something similar. “My family and friends don’t support me. They just don’t get it.” And I totally understand. But guess what? There’s plenty of solopreneurs, mompreneurs, freelancers, and contractors out there that DO get it and want to help support you 100%!

Some of my best friends I have met through my incredible business online.

There are hundreds of online communities that are waiting to welcome you with open arms. All you have to do is find them, introduce yourself, engage with others, and wait for the magic to happen!

If you want to join my home for passion-driven entrepreneurs that have decided success is their only option, click here!

I hope tackling these lies head-on will help you understand that they are all simply in your head. This is your ego and sometimes you have to tell that bitch to chill out. They will only become a reality if you let them. Don’t let those negative thoughts prevent you from following your dreams! At the end of the day, the only thing stopping you is your own lack of action. So get up, make a game plan, and ready, set, go!

What is one thing you are going to implement today to get you one step closer to your goal?

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PS. To watch the live training I did this, click here! 

5 LIES YOU ARE TELLING YOURSELF THAT ARE KEEPING YOU FROM DESIGNING YOUR FREEDOM